Welcome to Diesel Dosan

Diesel opens its third store in Korea

Diesel is proud to announce the opening on July 20th of the new Diesel Dosan store in Seoul, Korea.

The store embodies the brand’s bold and experimental new store concept, with a brand-new VIP lounge area and a wide range of the latest Diesel collections.

A special selection of men's and women's ready-to-wear items inspired by the brand’s iconic silver color and the brand's signature 1DR bag will be available exclusively in Diesel Dosan store.

ADDRESS:

23, Eonju-ro 168, Seoul, Korea

OPENING HOURS:

Monday to Sunday 11AM - 08PM

The aesthetic

Featuring the iconic Diesel red and industrial metal billboards, Diesel Dosan is the most intense interpretation of the design concept dedicated to all latest stores worldwide.

The refined aesthetic of Diesel's signature industrial vibe is reflected on walls and floors, which are finished with artisanal resin posters.

The opening event

Diesel names Hoshi as brand ambassador

Hoshi and Diesel have been building a continuous relationship since the beginning of 2024, when the K pop Star attended brand's global events, such as the FW24 runway show in February and the Diesel Shibuya opening earlier in May.

"I am happy to be part of Diesel's family, as a brand ambassador, as this will enables me to show various aspects of myself with Diesel to the world " – Hoshi

Get inspired

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